Lenovo is set to unveil Project Pivo, a concept laptop with a groundbreaking rotating display, at the IFA 2025 tech show in Berlin. This innovative device promises to redefine how users interact with their laptops by offering seamless transitions between portrait and landscape modes.
A Fresh Take on Laptop Design
Project Pivo, slated for showcase at IFA 2025 from September 5 to 9, introduces a display that pivots 90 degrees, allowing users to switch between horizontal and vertical orientations. This feature draws inspiration from devices like the LG Wing smartphone but adapts it for a laptop’s larger form factor. The design uses magnetic connectors for smooth rotation, with power and data transferred through contact points on the back, eliminating the need for bulky hinges.
This flexibility caters to diverse tasks. For instance, coders can view more lines of code in portrait mode, while video editors can switch to landscape for widescreen content. The sleek design, as seen in leaked renders, features thin bezels, maintaining a modern and compact look.
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Key Features of Project Pivo
- Rotating Display: Switch between portrait and landscape modes effortlessly.
- Magnetic Connectors: Enables smooth screen rotation without hinges.
- Smart Connectivity: Power and data transfer via contact points for a clean design.
- Versatile Use: Ideal for coding, reading, social media, and media consumption.
- Sleek Aesthetics: Thin bezels and a minimalist look based on early renders.
Lenovo’s History of Bold Concepts
Lenovo has a track record of pushing boundaries with experimental designs. At CES 2025, it showcased the ThinkBook Plus Gen 6 with a rollable OLED display, which briefly hit the market at $3,499 before being discontinued. Similarly, a transparent-screen laptop was revealed at MWC 2025, though it remained a concept. Project Pivo, however, appears more practical and could have a stronger chance of reaching consumers, potentially at a more accessible price point than its predecessors.
The rotating display addresses real-world needs, such as viewing mobile-friendly websites or scrolling through long documents without external monitors. Its simplicity compared to rollable or foldable screens may make it more durable and cost-effective.
What to Expect at IFA 2025
Alongside Project Pivo, Lenovo is expected to showcase other devices at IFA, including the Legion Go 2 gaming handheld, new IdeaPad Plus and Yoga Tab tablets, and Motorola smartphones like the Moto G06, Moto G06 Power, and Moto Edge 60 Neo. These launches signal Lenovo’s focus on diversifying its portfolio, blending innovation with practical upgrades.
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However, Project Pivo remains a concept, and its commercial release is not guaranteed. Lenovo often uses IFA to gauge consumer interest before committing to production. Concerns about the rotating mechanism’s durability, such as dust ingress or wear over time, will need addressing if it moves forward.
Looking Ahead
Lenovo has not officially commented on the leaks, but the buzz around Project Pivo is growing. If the concept proves popular at IFA, it could pave the way for a new category of laptops that blend phone-like flexibility with powerful computing. All eyes will be on Berlin next week to see if Project Pivo lives up to its promise.
